Alexa, play my favourite radio station

The advent of smart speakers like Amazon’s Alexa has heralded a new era for internet radio enthusiasts, opening up a realm of possibilities that were once confined to desktop computers. With the integration of these devices into mobile phones and even smart speakers in cars, internet radio stations have broken free from the constraints of traditional platforms and ventured into the wild, offering listeners an unprecedented level of accessibility and choice.

One such station that has embraced this newfound freedom is Central Hits Radio, based in the Midlands. Founded by two DJs Stephan Cole and Dougie Scott, Central Hits Radio is not just another run-of-the-mill station. It represents a rebellion against the monotonous playlists and excessive advertisements that plague mainstream radio. As Scott puts it, “We were fed up with listening to radio stations who play the same 6 songs on repeat with more adverts than music, so we decided to stop moaning about it and create an alternative.”

Central Hits Radio sets itself apart with its diverse playlist spanning the decades from the 1960s to the 1990s. It offers a nostalgic journey through the golden age of music, featuring hits from iconic artists and lesser-known gems that have stood the test of time. From the Beatles to Madonna, listeners can expect a curated selection that appeals to a wide audience.

But Central Hits Radio isn’t just about the music. It also boasts the talents of several seasoned podcasters whose online experience add another dimension to the station’s programming. Such contributors seem to complement the online music industry seamlessly.

What sets Central Hits Radio apart is its dedication to providing an alternative to the mainstream radio landscape. By embracing the flexibility and accessibility afforded by smart speakers and mobile devices, the station hope to find a niche audience hungry for something different. Central Hits Radio is a testament to the power of innovation and the enduring appeal of real on-air talent and quality content in an increasingly crowded media landscape.

Alexa and her smart speaker cousins are not just convenient gadgets for controlling your music; they’re gateways to a new, more democratic world of radio. New stations like Central Hits Radio are leading the charge, offering listeners a refreshing alternative to the repetitive playlists and endless commercials of mainstream radio. With with diverse musical content and a more “grown-up” breed of presenters, they’re proving that the future of radio is bright and full of possibilities.