Michael Bublé: I’m a celebrity get me out of this advert

It seems like Michael Bublé’s Christmas spirit is as elusive as my Aunt Mildred’s fruitcake recipe in Asda’s latest festive commercial. The crooner, known for his silky-smooth voice that can turn even the most Scrooge-like heart into mush, is now raising eyebrows for a different reason: his apparent discomfort in a winter wonderland of retail cheer.

In the ad, directed for some reason by comedy specialist Tika Waititi, Bublé is seen navigating the aisles of Asda, the British supermarket giant, surrounded by tinsel and twinkling lights. However, instead of the usual twinkle in his eye, there’s a painful fake smile that could rival a Grinch who just found out Santa gave him coal.

One can’t help but wonder if Bublé’s face is expressing sheer confusion at the concept of holiday grocery shopping. Perhaps, he’s contemplating how many pounds of Brussels sprouts and gallons of eggnog one man can consume without turning into a human Christmas tree.

The discomfort is palpable. Bublé, known for his smooth and soulful renditions of yuletide classics, appears as though he’s been caught in a frosty snowstorm without his favorite woolly scarf. It’s like he stumbled into the North Pole after Santa’s had a particularly bad day.

And let’s not even get started on the forced grins as he gazes longingly at a pyramid of mince pies. If looks could talk, we’d be hearing a rendition of “I’m Dreaming of a Stress-Free Christmas.”

Is it just me, or did someone accidentally replace his Christmas stocking with a pair of socks? Maybe Asda forgot to tell him they were filming a festive ad, and he thought he was auditioning for a remake of “The Shining.”

When the poor chap comes on and sings at the end, he literally looks furious. Perhaps he didn’t get on with the director. Whatever the reason behind Bublé’s less-than-jolly demeanor, one thing is for certain: this commercial is making us want to check his list twice to see if ‘holiday spirit’ got misplaced somewhere between the cranberry sauce and the stuffing mix. Let’s hope that by Christmas, Bublé finds the joy in the season and doesn’t turn “Jingle Bells” into a mournful ballad about the perils of supermarket shopping.